Pepsi Debuts Ingenious Reusable Bottle

There’s a lot you can do with a plastic bottle. Turn it into an electricity-free lamp or, if you have enough of it, a piece of furniture. Now that sea levels are rising at unstoppable rates, Pepsi is taking sustainability to heart. The beverage manufacturer is debuting the Drinkfinity pod system, a 20-ounce reusable water bottle.

The pods themselves, which feature two compartments—one for liquid flavoring and one for dry ingredients like chia seeds—are made with 65 percent less plastic than a standard 20-ounce bottle.

Four varieties of flavorful pods aim to replace caffeine and sweet tea, and boast vitamin and electrolyte benefits. Talk about an all-in-one sports drink. At $20 a bottle and $5 for a pack of pods, Pepsi isn’t hogging all the cash delights.

To round out a drink tailor made for the present day and age, PepsiCo will donate $1 from each purchase made in 2018 to Water.org (mitigating the product’s potential success, the company has capped their contribution at $100,000).

Gatorade for a cause? I’m all in!

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Starbucks To Charge Londoners For Single-Use Cups

Incentives such as edible coffee capsules and money-back deposits are finally making rounds in popular cafes. Though sustainable coffee has caused a significant ripple in the waste world, old habits die hard. To encourage coffeegoers to indulge in reusable tumblers, Starbucks is charging Londoners 5p for paper cups.

“To that end we will be exploring the impact that a cup charge may have in changing behaviour in addition to the measures we, and the whole industry, are taking on cup recycling,” [said Starbucks in an official statement.]

While Starbucks’ paper cups are recyclable, its thin sliver of plastic lining isn’t. Still, everyone’s go-to caffeine stop is better off than most. Plus, the cup money it raises will fund a “behavior change study” in the hopes of encouraging consumers to go green.

“We will investigate the impact of a 5p charge on a paper cup, coupled with prominent marketing of reusable cups, on customer behaviour,” the statement continues.

Well, folks — mug season starts today!

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