Corporate giants like McDonalds (along with other fast food chains) and Google (along with other tech companies) have been participating in the global venture towards turning green. Recently, another giant techie has joined the cause: Apple has announced that its operations are now completely powered by renewable energy. The company claims that all of its shops, offices, and data centers across 43 different countries are part of the program.
“We’re committed to leaving the world better than we found it. After years of hard work we’re proud to have reached this significant milestone,” said Tim Cook, Apple’s CEO.
“We’re going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new creative and forward looking sources of renewable energy because we know the future depends on it.”
In a similar vein, Apple has also built an Apple Park campus completely powered by solar energy, as well as other wind and solar projects in China to help counteract its manufacturing wastes. However, Apple products still come from suppliers that the Apple company does not have complete control over. In response to this, the giant has been active in encouraging its suppliers to improve their standards, inclusive of labor conditions and environmental work.
It has encouraged suppliers to follow its lead in using renewable energy, it said, and now 23 of them are committed to working on green power.
If corporate competition between biggies in various industries like food and tech keep happening on the green stage, then one victor would always emerge for sure: our environment. Let’s just hope the battle continues.
While countries like Australia rely almost entirely on renewable energy, rural communities still bank on eco-boxes. Nonetheless, things may be taking a positive turn sooner rather than later. After acquiring 536 megawatts of wind power, Google is now the largest corporate purchaser of renewables.
Google’s “electricity consumption is considerable, but for them to meet that already by buying renewable energy is a huge achievement,” [said] Kyle Harrison, a New York-based analyst at BNEF.
Considering its following, Google hopes to inspire other agencies to go green. Already, tech giants like Apple are shadowing the feat in an attempt to go 100% renewable. Overall, Google has procured 3,186 megawatts of power.
“Google is buying renewable energy across three continents, and has paved the way for dozens of other companies,” Harrison said.
Many others jumping on the bandwagon likely won’t surpass Google as number one consumer, but hey. It’s a trend that’s hopefully here to stay.
I have to commend the hearing-impaired. While the gift of sound eludes them, they are articulate in an entirely different language (which dogs can learn, by the way). Technology is helping to close the gap between the hearing and non-hearing with translating devices. This time around, Apple is happy to help and is launching a pretty high-tech hearing aid.
Those using the system can not only get phone calls directly routed inside their skulls, but also stream music, podcasts, audio books, movie soundtracks, and even Siri—all straight to the implant.
The concept stemmed from the average deaf person’s struggle to answer phone calls. To avoid bulky, wired devices, Apple pushed Bluetooth technologies even further.
“We spent a lot of time tuning our solution to meet the requirements of the battery technology used in the hearing aids and cochlear implants.”
Apple’s system also supports a bimodal setup, in which sound can come from either an aid or implant. There is even a feature for lost implants. Most importantly, the system does not drain the iPhone’s battery, which most add-ons tend to do.
To solve the huge problem of streaming high-quality audio without quickly draining the tiny zinc batteries in hearing aids, Apple had previously developed a new technology called Bluetooth LEA, or Low Energy Audio.
Looks like another win for technology.
Developers are always looking for ways to make healthcare more accessible to the everyday smartphone user. The FitBit specializes in monitoring one’s daily steps and heart rate while Fooducate recognizes eating habits. It’s safe to say that Apple is determined to jump on the health-junkie bandwagon.
According to at least two sources in the know, Apple envisions creating a system that would enable patients to store vital health data… so it could easily be shared at the patient’s discretion with their doctors, hospitals, or other healthcare providers, on command.
Apple is tackling the longtime healthcare issue of data sharing between patients and doctors.
The same problem Apple is trying to solve in creating this iPhone-based healthcare data system is something the healthcare industry has been grappling with for years now. Patients often find that their healthcare data can’t easily be shared with or between their doctors — even despite today’s increasingly digital landscape.
How effective can this new system be?
Apple does have one key advantage: the majority of healthcare practitioners use iOS — with over 1 billion Apple devices currently active around the globe.
Lately, Apple has been taking major leaps towards improving the everyday lives of users in areas of finance, education, and health.
Do you think Apple is revolutionizing the healthcare industry?