When determined joggers aren’t plucking trash off running paths, coffee-goers are investing in reusable to-go cups. Yet plastic pollution persists around the globe, inspiring other groups to make initiatives. Playing its part in a more eco-friendly society is dessert colossus Dunkin’ Donuts. The popular brand is hacking its disposable foam cups by 2020 for a sustainable substitute — but the process hasn’t been easy.
“Transitioning 9,000 restaurants from our iconic foam coffee cup is a big decision that has implications for our franchisees’ bottom line and the guest experience, and we did not want to take it lightly,” the company said.
Deciding against a polypropylene cup, Dunkin’ Donuts is trying out double-walled paper. It’s far superior in terms of recyclability and how easily it’ll biodegrade, and a total hit with sustainable forestry standards.
“With more than 9,000 Dunkin’ Donuts restaurants in the U.S. alone, our decision to eliminate foam cups is significant for both our brand and our industry,” [said] Karen Raskopf, Chief Communications and Sustainability Officer.
Lucky for us kids, the material will still, apparently, keep drinks piping hot. No one wants to sip on a cold Americano.