We may not yet be seeing an end to a number of global long-term issues, but many have since come forward to help. To shoulder educational expenses for underprivileged children, NFL stud Chris Long is playing an entire season for free. On the other side of the spectrum, Petsmart is donating millions of meals to shelter animals. Now tackling the urgent matter of resource depletion is Rent-A-Car, which is pledging $30 million to river conservation.
There are four main parts to this new project, which is known as the “Routes & Roots: Enterprise Healthy Rivers Project.” It is targeting rivers in Mississippi, Colorado, Canada, and Europe.
Rent-A-Car (Enterprise) will be dealing primarily with nutrient runoff and watershed restoration, while working closely with farmers and ranchers. The project is ambitious, but will likely remain afloat thanks to its healthy budget. Granddaughter of Enterprise founder Jack Taylor is optimistic about their vision.
“Our philanthropic focus … reaches beyond to make a difference and improve the quality of life wherever our employees and customers live and work,” noted Carolyn Kindle Betz.
Looks like Enterprise isn’t just about its cars!