Meat Alternatives Are Booming In Europe

Being vegan isn’t simply a fashion statement, but a lifestyle and occasional healthy pick. If you haven’t caught on to the trend, it’s taking over schools and even TGI Fridays. In light of the recent “legume boom” studies have shown an increase in meat substitutes by 451% in just four years.

“The most active region was the United Kingdom, with a share of 19 % of total new legume-inclusive product launches in Europe, followed by France (14%) and Germany (13%),”

Where quantity rose, diversity followed, with markets boasting over 27,000 new products. To be perfectly honest, I can hardly name a dozen vegetables — quite the bummer for a vegetarian such as myself. But why legumes, in particular?

Legumes are more filling than meat, better for your waist and the planet. Consuming legumes is associated with a lower risk of diabetes and heart disease, while being cheaper and requiring far less energy and water than meat.

Sure, vegetarianism is healthy, but it’s also environmentally responsible. If you can’t slash bacon from your daily menu, have a carrot. It won’t kill you.

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