“There’s an app for that,” must be the expression of the century — after all, it’s true. You can spy on your partner, keep track of the places you’ve taken a dump, and seek cuddle buddies. Some apps demonstrate explosive popularity but only remain on the hot list for weeks, if not days (looking at you, Pokemon Go). So how exactly do you craft the next best phone app and remain trending?
Think about what people want. What is everyone’s latest obsession? Which apps have endured the test of time? Games such as Candy Crush maintain a steady amount of users and rake in a lot of credit. Consider how and why. You’ll soon figure that the answer is simple. Anyone can play it. Its features are addicting. It’s free but also tricks you into spending an occasional buck for that extra life. Here is where market research may come in handy.
But before getting your hands dirty, consider your audience. Do you want to build an app that caters primarily to millennials? Or do you want a few Gen X heads to turn? Making an “app for everyone” may seem like the way to go, but it isn’t always the easiest.
When brainstorming, play to your strengths. Sure, you can make an app for pretty much anything. But why not create something you are already well-versed in? After all, a physical therapist working on an app for 15-minute exercises does make a lot of sense.
Once you’ve established a general sense of what your app is going to be, it’s time for the nitty gritty. Give your app multiple functions. But focus, of course, is important. You can’t throw together a photo editing app that also allows you to order a pizza. Figure out what makes the most sense and deliver real value.
An app that can do a lot of things may seem the way to go, but not with a complex design. Make your app user-friendly. Windows loyalists may often tease Mac users for being technological dummies. But the truth of the matter is, Mac will almost always remain on top for the simple fact that it is easy to use.
A seamless beginning doesn’t always make for smooth-sailing in the long run. Keep track of bugs and when the going gets tough, communicate with your users. Just because something seems like a good idea, doesn’t mean that it is. Take customer feedback seriously. What might make sense to you may be someone else’s worst nightmare. Troubleshoot with grace, like a virtual ballerina.
Most importantly, stay current. In order to remain relevant, keep up with the times. Upgrade your app to suit prevailing trends. Mermaid hair and rompers for men may eventually go out of style, but you don’t have to. Adjust to change, even when it means taking risks. Nothing ever comes easy to those who play it safe.
App-making is treacherous business, even for experienced entrepreneurs. But with consistent batting practice, any smartphone user could hit a home run.