A Norway supermarket is selling expired food to alleviate food waste, and now Britain wants in on the action. Former Manchester United star Richard Eckersley runs Earth.Food.Love, a zero-waste packaging-free store. It’s the first of its kind in Britain.
It’s the first zero waste store in the UK, retailing a range of up to 200 pesticide-free products – but to shop there, you’ll have to come along with your own pots, jars and sandwich bags.
The store also uses eco-energy and is completely organic, so milk and alcohol are off the menu. Totnes is home to the charming boutique, as Eckersley claims it wouldn’t have fared as well in Manchester.
“We just didn’t think Manchester was ready for this kind of shop, but we hope the idea will spread and more people will follow the idea in future.”
Having played alongside Ronaldo and Rooney, Eckersley ought to give himself some credit for the store’s popularity. However, he and wife Nicola focus on being “ethical, wholesome, and organic.” But there is no denying the rewarding boost of fame.