If there is a better, cleaner, and faster way to make something, it’s probably the way to go. Synthetic wine is proving just that. The process uses no grapes but it just as tasty as any Sauvignon. Now, the brewing industry is following suit with Toast Ale craft beer, made from wasted bread.
Since Toast Ale launched in the U.K. in 2016, it has saved a total of 11 tons of bread from becoming trash there. In July 2017, Toast Ale expanded to the United States… By this time next year… Toast Ale will be saving 907 kilograms of bread a month in New York City alone, nearly 12 tons a year.
While the process may sound unusual, it has actually been common practice for some 7,000 years. Toast Ale works with existing breweries to avoid the hassle of building an entirely new facility. Also, the bread they work with is far from bad — so why have they been discarded?
Supermarkets demand that produce look a certain way, forcing suppliers to throw out perfectly good produce. Because the cost falls on the supplier, supermarkets are not incentivized to help reduce waste.
While I am throwing said markets some serious side eye, it’s businesses like Toast Ale that make living sustainably dough-able.