They say starting em’ young is the best way to get a point across — and you often can’t go wrong with a toy. Since first promoting sustainability through bioplastics, Lego is already onto something greater. By the end of the year, the trinket tycoon will launch a collection of plant-based bricks.
Production has started on the sustainable pieces, which include “botanical elements” like leaves, bushes, and trees. The new pieces are made from polyethylene, a soft and durable plastic, and Lego notes that they are “technically identical to those produced using conventional plastic.”
Lego’s $165 million investment in plastic alternatives will hopefully see a drop in the 4% annual consumption of petroleum. The masterminds behind the popular Millennium Falcon build-it is also teaming up with WWF to reduce carbon emissions.
“It is essential that companies in each industry find ways to responsibly source their product materials and help ensure a future where people, nature, and the economy thrive,” said Alix Grabowski, a senior program officer at WWF in a statement.
For nearly 90 years, Lego has inspired us to build more than just fantasies, but sustainable realities.
Though global efforts to counter climate change have been plentiful, greed remains on top of the food chain. Man has exploited nature to no end. While the earth is slowly recovering, not every starfish will save itself. Of the nations participating in oil explorations, little Belize has had enough. As the Trump administration opens more waters to drilling, Belize is placing a moratorium on its own.
“Belize is a small country making a mighty commitment to putting the environment first,” says Nadia Bood, a reef scientist with the World Wide Fund for Nature (WWF).
The developing country produces some 3,000 barrels of profitable oil per day, but its people know better. Despite a gleaming export income, the nation-that-could believes more in the value of its coral reefs.
“Ending oil activities will encourage other countries to follow suit and take the urgent action that is needed to protect our planet’s oceans,” says Chris Gee, a campaigner at WWF.
With a $200 million annual tourism cut that supports 190,000 livelihoods, banning excavations may not be a misstep after all.
Wildlife rehabilitation is now going beyond the animal-loving circle. From grand endeavors by Chile to save endangered penguins to household efforts sheltering bats, everyone seems to be in on the action. Latest to join the party is Kazakhstan, which is reintroducing wild tigers back into the country after 70 years.
“Thanks to years of close collaboration between Kazakhstan and Russian conservation experts, we have now identified the best possible territory in Ili-Balkhash for the restoration of a thriving wild tiger population.” [said WWF-Russia director Igor Chestin]
The project will erect a nature preserve and restore forests that initially hosted the wild tigers. If all go according to plan, Kazakhstan will be the first country in the world to restore an extinct population of wild tigers.
“Kazakhstan is moving along the path of green development. We are honoured to be the first country in central Asia to implement such an important and large-scale project, that not only will bring wild tigers back to their ancestral home but also protect the unique ecosystem of the Ili-Balkhash region.”
Kazakhstan saw the end of its tiger community in the 1940s. Worldwide, wild tigers have lost some 90% of their historical range. Now, the country has poachers on their toes. As an animal enthusiast myself, I’m looking forward to anticipating the success of such an ambitious project.