In the grand scheme of trying to make the world a better place, we sometimes forget about protecting our wildlife. Every now and then, a war veteran will fight for elephant rights, or a president will adopt a dog. Now, Hollywood actor Leonardo DiCaprio, along with the Wildlife Conservation Network, is working to save lions from extinction through the Lion Recovery Fund.
“100% of every dollar raised will go directly to the partners in the field with zero administrative fees or overhead.”
“We’re losing our planet’s wildlife – even such iconic species as the African Lion – at a dangerously rapid pace. An astonishingly small amount of philanthropic dollars go towards protecting wildlife‚ but together we can turn that around.”
Lion conservation is not just about hard work — it demands collaboration. This means wildlife organizations, governments, and donor communities all need to play an active role, and fast. Current lion populations are a tenth of what they used to be just a century ago.
“More than 26 countries have already lost their lion populations and without action‚ lions may disappear from many of their remaining strongholds‚”
We are losing the species to habitat loss via agriculture and deforestation, poaching, and invasion of wild lands. While I wish it didn’t take celebrity endorsements to encourage action, it may be the drive we need at the moment.