Despite a growing abundance of zero-waste shopping options, other alternatives have yet to hit mainstream stores. In a supermarket first, Amsterdam’s Ekoplaza is making over 700 plastic-free products available to the public.
“We know that our customers are sick to death of products laden in layer after layer of thick plastic packaging,” Ekoplaza chief executive Erik Does said.
“Plastic-free aisles are a really innovative way of testing the compostable biomaterials that offer a more environmentally friendly alternative to plastic packaging.”
With limited choices for items in non-plastic wrapping, bringing them to the masses makes a big statement. As an added bonus, manufacturing biodegradable containers won’t cost anything upwards from regular plastic materials. Ekoplaza will carry eco-friendly rice, sauces, snacks, and more packed in metal, glass, and cardboard.
“There is absolutely no logic in wrapping something as fleeting as food in something as indestructible as plastic,” [A Plastic Planet co-founder Sian] Sutherland said. “Plastic food and drink packaging remains useful for a matter of days yet remains a destructive presence on the Earth for centuries afterwards.”
As the greatest contributor to plastic waste in department stores, grocery aisles have long deserved eco-alternatives. Hopefully, they’re here to stay.