Cosmetic brand Lush, known for its scrumptious bath bombs, is on a roll with its eco-initiatives. Since turning trash into packaging, it is also now funding permaculture farms at £1 million a year.
“For us, the work we focus on is often regenerative, as opposed to sustainable – we want to give back more than we take,”
The said permaculture farms provide the beauty brand with organic ingredients such as aloe and shea butter. While Lush can count on a stable supply of materials, it is also helping communities thrive.
“We started the fund in 2010, with the idea that there can be a different, more supportive way of doing business,” [says creative buyer Gabbi Loedolff.]
The initiative, called the SLush Fund, has reached out to groups in Ghana and Peru. It is creating jobs and providing new technologies while being mindful of the environment. On that note, I think a relaxing soak in the tub would be doing myself and Lush some good.
Just weeks ago, the Chilean government snubbed an iron mine to rescue endangered penguins. Now, more mining projects are being placed on the back burner. Brazilian judge Rolando Valcir Spanholo halted a mining effort that would’ve destroyed 17,700 square miles of the Amazon rainforest.
The ruling came after the government sought to respond to an international outcry by issuing an updated version of the Renca decree that more broadly outlined steps to mitigate environmental damage, safeguard the rights of indigenous communities and retain protected areas.
Behind the initial plan is Brazilian President Michel Temer, a controversial leader who has narrowly escaped corruption charges. Since coming into power, Temer has slashed budgets meant to protect the environment and indigenous communities. As the Brazilian government is working on appealing a decision against Judge Spanholo’s ruling, activists have little time to strike back.
“The suspension of President Temer’s unilateral decree with its severe threats to vast Amazonian forest offers a welcome and temporary reprieve. Today’s ruling upholds constitutional guarantees and puts the brakes on this drastic regression, but is ultimately vulnerable to being overruled by higher courts.”
The Amazon may not be as appealing as Chilean penguins, but remains equally as valuable as an environmental resource.