Cosmetic brand Lush, known for its scrumptious bath bombs, is on a roll with its eco-initiatives. Since turning trash into packaging, it is also now funding permaculture farms at £1 million a year.
“For us, the work we focus on is often regenerative, as opposed to sustainable – we want to give back more than we take,”
The said permaculture farms provide the beauty brand with organic ingredients such as aloe and shea butter. While Lush can count on a stable supply of materials, it is also helping communities thrive.
“We started the fund in 2010, with the idea that there can be a different, more supportive way of doing business,” [says creative buyer Gabbi Loedolff.]
The initiative, called the SLush Fund, has reached out to groups in Ghana and Peru. It is creating jobs and providing new technologies while being mindful of the environment. On that note, I think a relaxing soak in the tub would be doing myself and Lush some good.
To salvage the remnants of Mother Nature, activist groups, along with government agencies, are erecting new national parks. So far, protected areas in Chile have emerged, with Peru scrambling to assemble Yaguas National Park. The area remains one of the most intact forests on the planet.
More than 1,000 people… live along a 125-mile stretch of the Yaguas and Putumayo rivers. To them, this place is “sachamama,” a Quechua word roughly meaning “mother jungle,” the sacred heart of the area that produces the flora and fauna on which the groups depend.
Realizing the current impact of climate change, Peru is teaming up with South American countries such as Ecuador and Colombia. Together, the environmental superpowers are contending to fulfill the Paris climate agreement.
“For now, Yaguas is safe, but in the 20 years I’ve been working in the Amazon, I’ve learned the hard way that today’s remoteness is tomorrow’s access,” said Gregory Asner, an ecologist at the Carnegie Institution for Science.
In the end, it’s we who lose when we neglect the planet. After all, the Earth won’t combust–it’ll just pick us off.
In devastated Puerto Rico, faulty cellphone service is a pressing issue. While Tesla is working to revive the territory’s power grid, loved ones are having trouble reaching others abroad. But the country in crisis is getting the help it needs, thanks to Google’s parent company. Alphabet is bringing Internet back to Puerto Rico by balloon.
Project Loon was born in Alphabet’s moonshot X division, with the aim of serving the half of the world’s population that is still without internet access. It has launched several successful pilot projects, but has yet to be deployed commercially on a wide scale.
30 balloons will be hovering over Puerto Rico for up to 6 months. A single balloon can power up to 5,000 square kilometers of coverage. Project Loon, which is currently active in Peru, will be useful in easing communications between groups.
“Some people, even though we’ve documented the fact… that we’ve delivered food and water, it hasn’t gotten to some of them. Now, it could be for a whole host of reasons. One of them could be that they couldn’t hear it; the information didn’t get to them.” [said governor Ricardo Rosselló.]
As compared to the existing setup in Peru, Loon will experience some turbulence in Puerto Rico. It currently lacks a wireless network — but with Alphabet’s previous successes, shouldn’t be too big of an issue.