Cosmetic brand Lush, known for its scrumptious bath bombs, is on a roll with its eco-initiatives. Since turning trash into packaging, it is also now funding permaculture farms at £1 million a year.
“For us, the work we focus on is often regenerative, as opposed to sustainable – we want to give back more than we take,”
The said permaculture farms provide the beauty brand with organic ingredients such as aloe and shea butter. While Lush can count on a stable supply of materials, it is also helping communities thrive.
“We started the fund in 2010, with the idea that there can be a different, more supportive way of doing business,” [says creative buyer Gabbi Loedolff.]
The initiative, called the SLush Fund, has reached out to groups in Ghana and Peru. It is creating jobs and providing new technologies while being mindful of the environment. On that note, I think a relaxing soak in the tub would be doing myself and Lush some good.
At present, some 795 million people don’t get the proper nourishment they need. While the number is staggering, only a few farms and soup kitchens are taking action. This Australian family is playing its part, feeding dozens of families with produce from its 1-acre permaculture farm.
At Limestone Permaculture Farm, they grow organic produce, raise sheep goats and chickens, keep bees, and even build with recycled materials. Much of the farm is powered by energy from wood, water, and the sun.
In essence, permaculture pays homage to natural ecosystems and how they function. Instead of growing a single crop in large-scale, permaculture integrates symbiosis so different plants may flourish. Owners of Limestone, Nici and Brett Cooper, believe that permaculture is the future of food.
“We feel there has been an awakening across our beautiful country, self-reliance is on the rise again; urban and rural homesteading has people taking their food and energy supply back into their own hands.”
To encourage the unique farming technique, the Coopers offer workshops, internships, and permaculture design programs to tourists. As it seems, permaculture is opening doors for rural communities and, in turn, also helping out the needy.