Cosmetic Brand Lush Is Funding Permaculture Farms

Cosmetic brand Lush, known for its scrumptious bath bombs, is on a roll with its eco-initiatives. Since turning trash into packaging, it is also now funding permaculture farms at £1 million a year.

“For us, the work we focus on is often regenerative, as opposed to sustainable – we want to give back more than we take,”

The said permaculture farms provide the beauty brand with organic ingredients such as aloe and shea butter. While Lush can count on a stable supply of materials, it is also helping communities thrive.

“We started the fund in 2010, with the idea that there can be a different, more supportive way of doing business,” [says creative buyer Gabbi Loedolff.]

The initiative, called the SLush Fund, has reached out to groups in Ghana and Peru. It is creating jobs and providing new technologies while being mindful of the environment. On that note, I think a relaxing soak in the tub would be doing myself and Lush some good.

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