“Trashion”, or trash fashion, is taking over as one of the biggest trends of the year. It isn’t only unique — it’s inspiring many to build sustainable closets. Taking the lead from smaller brands, fashion giants are beginning to shrink their carbon footprints. Italian fashion house Gucci promises to go fur-free by 2018.
[Marco] Bizzarri said: “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”
The ban will eliminate the use of mink, coyote, raccoon, fox, and rabbit fur. The brand’s remaining fur items will be auctioned off. Proceeds will be donated to animal rights groups.
Gucci will become part of the Fur Free Alliance – an international group of organizations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.
Imaginably, leaders of the global fur trade are appalled by the decision, claiming that “fur is the most natural fashion item.” Unfortunately for them, Gucci is realizing that being sustainable is a tad more vogue.