Millennials are Intensely Changing the Food Industry — Here’s How

 

As the old saying goes, change is the only constant thing in the world. And with a politically engaged and environmentally concerned generation, that should ring very true. Say what you will about millennials — I’m sure opinions vary about the traits that characterize the generation — but they sure bring forth some important changes. Most succinctly, to the food industry.

Millennials are dramatically disrupting the way food is produced, packaged, marketed and served. As a highly vocal group, millennials have given food producers little option but to listen to their demands, resulting in changes to not only food choices, but farming techniques and restaurant services as well.

Though it seems obvious and simple that individual food choices are changing across generations, surely there are bound to be implications on the entire food industry. One of the significant changes on the food landscape is how the word healthy is understood.

While older generations may have contented themselves with vague “low-fat” or “healthy” labels, millennials have higher expectations, especially when it comes to GMOs.

Not only are they exploring healthy Mediterranean diets or looking for meat alternatives, people now have also been advocating for healthier food production techniques. A good nutritional breakdown isn’t enough anymore, this generation wants their food sources organic.

And because of this, healthy has also started to mean local.

[This] has led to a preference for local food brands over national ones, both at the level of production and consumption. Whether buying food at the grocery store or eating out, millennials seek out locally sourced food . . . Some millennials have taken this trend a step further and started to grow their own food in urban and rooftop farms.

True enough, these days, interesting options exist for people who want to try their own hand at producing their own food. Home gardening systems such as OGarden and TerraFarms are now available in the market. So, in addition to being healthy and locally sourced, alternative food sources that millennials encourage are also sustainable.

Another important change in the food industry is the increase popularity of eating out in restaurants.

Technology also plays a major role in making restaurants more popular with younger generations. With apps like the Humane Eating project that combine millennials’ love of technology with sustainable eating, it’s no wonder that more people are exploring new places to eat.

So, to recap, some preferences that millennials have shown the food industry are these: healthy, locally sourced, and sustainably grown. And with how technology and social media work nowadays, it’s no wonder that these choices became demands that the food industry have had to respond to. As a result, more and more huge companies such as Dunkin Donuts’, McDonald’s, and other food giants have been committing to efforts toward sustainability.

It’s only a matter of time before we see how these changes in the food industry will eventually affect other sectors like public health and even the global economy. But it’s amazing to see how individual food choices have led up to this moment. So millennials, don’t be afraid to be bold. Even with your choice of salad for brunch tomorrow.

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Helping Out: the Latest Lifestyle Trend

Every so often, I write about a current or emerging lifestyle trend that isn’t only able to influence our own personal choices but also to shape the culture we engage with. In fact, this is one of my favorite topics to write about. It’s certainly my life goal to stay trendy and support sustainability at the same time, and I love spreading the word about it. Here are some of the lifestyle trends that I’ve previously written about and remain beloved to me:

1. Sustainable fashion

Making your wardrobe eco-friendly isn’t really as difficult as it sounds. The key, as I often point out in other aspects of daily life, is to organize. From your old ones, pick your favorite and essential clothing items then decide on what you don’t need. Go on to sell or donate them. Whatever you do, don’t throw stuff away!

As for shopping for new items, be aware of your sources. Do your research in advance. Shopping local is usually a good way to support the community. Avoiding items that might have come from animal cruelty is a good principle. At the end, I guess it’s a matter of principle and knowing which fashion companies mirror yours.

2. Food choices — organic, local, and balanced

Sustainability, though it is also seen in other aspects of daily life like fashion, most often comes up in conversations about food choices. So it’s safe to say updating your lifestyle means supporting sustainable food production. Millennials, they say, are effecting some big changes in the food industry: they opt out of GMOs, go organic, and support local. And I believe those are very good choices. Now more than ever, people are encouraged to produce their own food by growing their own gardens and such.

However, in addition to sustainable, what should food choices be if not healthy? Research says that a Mediterranean or a plant-based meal plan can give us the most health benefits. So don’t go for those heavily advertised crash diets. Choose the most balanced — thus sustainable — one for your body as well.

3. All-around mindset

Here’s the thing. Doing healthy things and following lifestyle trends without reflecting on why you do them could suffice, but they cannot ensure  long-lasting effects on your well-being. What’s really important is how you think about your life and how you let that process manifest into actual decisions. Some things that really helped me be more conscious of my choices are lagom and mindfulness. Lagom has helped me achieve balance in my daily life — from arranging my apartment furniture to reducing my work-related stress. Mindfulness has helped me embrace my mental illness, commit to a self-care regimen, and even seek help when I need it.

Now you may ask, why am I listing all of these things? It’s because I want to reflect further on what makes a certain lifestyle trend so important to me. And I’ve been thinking, in the end, it’s all about kindness, isn’t it? Sustainable fashion is all about being kind to the earth. Sustainable food choices is about being kind not only to the environment, but to your own body as well. Certain mindsets like lagom and mindfulness are about being kind to yourself and the people that you love and that love you.

I realize, maybe the next thing that I want to commit to is being kind beyond my self and my inner circle. So here’s another lifestyle trend that I believe should go viral:

4. Kindness, kindness, kindness.

Maybe it’s not even simply the latest lifestyle trend, maybe kindness is a more timeless choice that we need to make chic now. After all, it even has some amazing health benefits. So go outside and volunteer. Help out a stranger in need — whether he is in a medical emergency or simply needs a ride home — because you don’t know what impact it will make on his life. And for the matter, you don’t know what impact it will make on the world. Maybe one little favor can push someone to pay it forward and eventually end up creating an entire culture of helping other people out.

Sustainable fashion or food choices make us feel good, but what can make us feel better than being compassionate to others? And in the way that choosing organic for your salad today can be great for the environment, helping someone out may end up making the world better. Now that’s chic.

Final tip: you can actually use technology to start on this kindness lifestyle. Use the BeepBeep Nation app in reaching out to those who need your help, and learn more about the EMINENT token to get started. And hey, honestly, helping out has never been this trendy.

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