I’ve been in the game for a while now. In the world of business, it’s not enough to be efficient, effective, and generally adept at your tasks. What’s more important than the mechanical side of whatever industry is securing good relationships and establishing a broad network of contacts. Dealing with administrative and operational matters should not overshadow putting yourself and your company out there and meeting great people.
There are some traditional means of business networking. Setting up events to gather potential clients and affiliates is always on the table — there is always an opportune time for a semi-casual party, a formal program to an organization you want to sponsor, an official launch of a new product, or others. Attending trade shows and business conferences is also very conducive to building a network; whether as an attendee or a speaker, you’ll get the chance to meet people and stimulate their interests.
In these areas, making a good impression is of utmost priority. Hard selling one’s business may not always be the most effective approach. Sometimes, keeping the conversation light, fun, but engaging may be even more beneficial. This is your one shot at establishing a connection, so actually getting to know a few great prospects is better than having a standard robotic speech for everyone. Aggressive methods are also not recommended as you do not want to scare away your prospects.
Talking about your passions and listening to them talk about their passions is a good step to ensuring a followup sometime soon. Remembering the humanity of the people that you’re talking to while talking to them leads to more fulfilling, more secure relationships in the future. This is true for both our professional and personal lives.
Of course, in the digital age, there are updated ways of achieving the same goal. Social media sites such as LinkedIn, Twitter, and other online communities are a good way to promote your business and establish a more secure network of potential clients and affiliates. Nowadays, it’s actually unusual for any business not to have its own website or blog to express its philosophy, share its take on relevant industry issues, provide information requisite to the business, and enable interactions with its current audience and eventual prospects.
Being in business also means committing to things that do not instantly scream profit! at your face. It may feel counterintuitive at times to do things for free, especially in a world where it’s easier to look only at price tags and consider nothing else. But profit isn’t always immediately tangible in business networking.
Sometimes, a long-lasting excellent reputation is worth way more than an instant sell. Offering your help and expertise to people who seem to have issues that you can address might be mutually favorable. Again, while you don’t want to be aggressive, taking the initiative is a good habit. Not only are there possibilities of people eagerly returning favors some other time, helping out may eventually lead to your reputation as a generous person.
To this end, it’s also good to look for opportunities to volunteer your time. Business networking doesn’t require your focus to solely be on your own business; venturing into other fields can actually give you an even broader network. Volunteering in the community gets you in touch with other groups of people who may not seem relevant at first, but could prove helpful in the future.
Inculcating this in yourself will make you appreciate the value of everyone you meet and inspire you to get to know even more people in a deeper way.
One such app that aims to facilitate these connections and encourage people to have fulfilling face-to-face social interactions is BeepBeep Nation. By providing a platform for requestors to get any kind of help they need and for helpers to offer their capacity to help out, what BeepBeep Nation wants is to create a helping economy that will be beneficial for all of its users.
It may seem a little strange to lend a hand without getting anything in return, but as I’ve illustrated regarding business networking, what it provides you is more long-term yield. Simply giving someone a ride or a place to stay for the night is already a huge investment. BeepBeep Nation offers a plethora of these opportunities: aside from a ride or a place to stay, you can assist in medical emergencies and vehicle breakdowns, you may merely give accurate information regarding the restaurant your requestor wants to check out, and other forms of help.
You never know, the person you gave a recommendation for a quaint local café might just be your next great business partner.
Go to the BeepBeep Nation website to find out how to get started. Fuelled by the EMINENT token, BeepBeep Nation is set to launch soon worldwide, starting in selected cities. The EMINENT token pre-sale is currently live, with great bonuses available. Check it out now, and don’t hesitate to participate in a world of change.