Like most kids, I grew up hoarding various sets of Lego. While they may seem indestructible, surviving generations worth of hand-me-down rituals, they don’t actually last forever. I don’t mean this in the Lego-is-no-longer-cool sense (because kids can now use toys to program). A lot of Lego gets tossed and it’s pretty environmentally damaging. But not to worry — Lego is taking action by revamping their materials into bio-plastics.
Lego announced it would invest the equivalent of $155 million into finding a non-oil, smaller-footprint source for the various plastic they need to make all those tires, trees, and movie stars.
This is a big move for Lego, considering making and disposing of them is quite negatively impactful. For scale, Lego produces 19 billion pieces a year, but it is also looking for ways to offset waste.
The Lego company has also been reducing its carbon footprint through other means as well, including investing in an offshore wind farm. In fact, it recently met a 100% renewable energy milestone.
Lego’s ultimate goal is to work with at least 20 plastic alternatives by 2030. Until then, we’ll be off building castles and spaceships.