Mented Produces Vegan Makeup For Colored Women

With cruelty-free cosmetics flying off shelves, going completely vegan seems the logical next step. The Ocean Frontier Institute in Canada has since developed fish waste nail polish — maybe too adventurous for some. On the tamer end, beauty brand Mented has raised $1 million to create vegan products for women of color.

“Our end goal is that women of color feel prioritized in the world of beauty,” said [co-founder K.J.] Miller. “Women of color were used to being treated as an afterthought. It’s not every day that you’re a priority.”

Mented, short for “pigmented”, is first launching non-toxic nude lippies, then an entire range of eye makeup. The remainder of the fundraised sum will go to hiring personnel and marketing the business.

“We really think we’re onto something here at Mented,” [co-founder Amanda] Johnson said. “Even though women of color have a difficult time raising money, if there’s an underserved market, investors attack it.”

Whether we like to think so or not, racial inequality remains present in many communities. Mented is not only bringing color onto lips, but into a society that may still be stuck in black and white.

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Cosmetic Brand Lush Is Funding Permaculture Farms

Cosmetic brand Lush, known for its scrumptious bath bombs, is on a roll with its eco-initiatives. Since turning trash into packaging, it is also now funding permaculture farms at £1 million a year.

“For us, the work we focus on is often regenerative, as opposed to sustainable – we want to give back more than we take,”

The said permaculture farms provide the beauty brand with organic ingredients such as aloe and shea butter. While Lush can count on a stable supply of materials, it is also helping communities thrive.

“We started the fund in 2010, with the idea that there can be a different, more supportive way of doing business,” [says creative buyer Gabbi Loedolff.]

The initiative, called the SLush Fund, has reached out to groups in Ghana and Peru. It is creating jobs and providing new technologies while being mindful of the environment. On that note, I think a relaxing soak in the tub would be doing myself and Lush some good.

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