Bee populations are known to be on a steep decline. And it’s worrisome because the many benefits given to us by the cutesy bugs (please click at your own risk, lest you faint of cuteness) are no secret to our generation, to environmental activists and non-activists alike. Some people already act of their own volition, like communities turning empty lots into bee homes and repairing beekeeping equipment. The UK has even banned pesticides that are harmful to bees.
Another stint in the bee-saving movement comes from ice cream company Häagen-Dazs, as they give away free ice cream cones to promote the advocacy.
This year marks the 10th anniversary of the Häagen-Dazs Loves Honey Bees campaign . . . Since starting 10 years ago, Häagen-Dazs has donated over $1 million to bee research and planted over 11,000 plants. If you want to help the bees too, the ice cream company asks that you donate to the Xerces Society—they have a goal of planting 1 million acres of habitat for bees.
A third of Häagen-Dazs products apparently depend on the honey bees, and so does a third of our entire food intake, which makes their decreasing population truly alarming.
The annual Free Cone Day serves as a recognition of whom Adam Hanson, President and General Manager of the food company, calls “pollinators that make our ice cream possible.” Of course, the event doesn’t stop at recognition of the hard-working bees. It is, more than anything, a call for help.
“With this year marking the 10th anniversary of the brand’s honey bee support, we wanted to build on that information and encourage everyone to band together for this important cause.”
Many people want to save the honey bees, not just for their general cuteness, but for their steadfast role in our food supply. And come on, let’s just be honest here. Who wouldn’t want to help in the name of free ice cream?