When it comes to health, hospitals are necessary but hardly ever enjoyable. Despite the rise of surgical robots, many prefer to self-diagnose. Still, Google remains a breeding ground for hypochondriacs, in spite of Apple’s efforts to create health-centered mobiles. To make pediatric wards a little less daunting, Disney is donating $100 million to institutes around the globe.
“Disney’s timeless stories have touched hearts and lifted spirits for generations, and we believe they can bring comfort to children and families going through a very difficult time,” [said] Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company.
Disney will be bringing games, entertainment, and movie magic into infirmaries. Familiar characters will likely put children at greater ease and perhaps even pull some laughs. Patient rooms will be laden with murals (Disney-themed, of course), and staff will undergo extra training.
“The renowned Disney Institute, a part of The Walt Disney Company that provides professional development training focused on leadership, employee engagement and high quality service, will create a customized program for healthcare professionals designed to foster a less stressful, patient and family-centric hospital experience,”
Truth be told, I’d be slightly less nervous getting my blood drawn by Mickey Mouse. Or, if not, who doesn’t love Pluto?