The fashion industry is incredibly temporary. Trends come and go, save for those that are timeless — like sustainable fashion. As mink and fox slink out of style in Norway, its government is planning on keeping it that way. Once a giant in the fur world, Norway is finally banning the material, much to the delight of activists.
Animal rights group Noah hailed the decision as part of a shift against what it views as an outdated and cruel business with dwindling appeal to fashion-conscious consumers.
“We’re very pleased,” Noah leader Siri Martinsen said.
Old-fashioned may be the best way to describe fox farming, as its Norwegian industry peaked in 1939. Back then, the nation boasted 20,000 farms, compared to its 3% output today.
“It’s not a very lucrative business in Norway,” said Sveinung Fjose, of Menon Business Economics and an expert on fur farms. “It wouldn’t harm the Norwegian economy severely” to close it down.
As expected, fur breeders are disgruntled — but hey, gotta evolve with the times.